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COLUMN: Unified marketing could do wonders to boost school spirit at UNC

By Benjamin Fuller
On April 20, 2012

Ultimately, being a Bear at UNC is a provision that each student has while attending, so long as the school supplements your spirit. In the end, this school's national image is derived from the performance of students, extracurricular participation and marketing techniques.

As a former college-applying, high school senior, I gutted out the possibility of attending UNC because of the website's image and general social attitude. I felt this school was a college for teachers only and that UNC was not a place to have a traditional college experience. Not wanting to teach, I was initially uninterested.

This is not an uncommon perception. If you're reading this paper, you know that the fact of the matter is, the University of Northern Colorado ranks below Colorado and Colorado State in terms of size, academic qualifications and school unity. Athletics sometimes bring less-than-impressive results, and Greeley itself has been deemed "the exact opposite of Hawaii" by "South Park."

Seeing as this is the case, I call to question the possibilities of UNC breaking this stereotype. For those of us who love this community, the school and the idea of being a Bear, it is important to bring credit to our school by making it ours.

However blunt I have already been, I would also like to question the motives of the marketing techniques. "Bringing Education to Life" is obviously a powerful message, and I do believe that is what this campus can do for students. However, the multicolored banners hanging on light posts across campus hardly give visitors that unified feel. Where is the blue and gold? Where are the Klawz banners? Why is it that nobody knows the fight song?

Homecoming seems to be the only time where this school recognizes its traditions as a whole. I think the key to maintaining and growing these traditions is to better market them, even to current students. Although the UNC marketing technique is professional, it is very whimsical and makes campus seem fun but neglects the traditional college vibe.

So let's do away with the flowery, New Age campus catalogs, display some more Bear banners and drown this campus in blue and gold. Going into my senior year, I know it's my goal to send off and graduate, but I'm not doing so without exiting in style. Let's show em' what it means to be a UNC Bear.

- Benjamin Fuller is a junior economics major and weekly columnist for The Mirror.


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